Hello Pink was founded by a stay at home mother of 3 in 2014. Every item sold through Hello Pink is hand selected by our amazing purchasing team. We strive to find the highest quality and most fashion forward items available, while keeping boutique quality at the forefront of our mission. We carry popular brands like Judy Blue, Haptics, RISEN, Zenana, Michelle Mae, and more. Our main warehouse and HQ are located in Grand Rapids, MI.

We want our you to love what you wear and feel great about it.  

Our values:

•Hello Pink loves all people: those of any race, color, national origin, sex, religion, age, and from all walks of life. No matter where you have been, or where you are going, we love you just the same, and we do our best to support and represent you and the things and people you care about and love. 

•We believe that everyone should be able to look and feel great. When you look great, you feel great!

•Affordability and a customer service experience that is second to none

Our exciting fast paced release schedule keeps everything fresh and new! Shopping is never dull with us. There is something brand new all the time!

We carry an extensive collection of boutique styles, graphic tees, accessories, beauty, and more. The value we bring to you is trust and exceptional customer service.

Customer Service

Customer service is at the heart of the Hello Pink Experience. We want our customers to love what they wear and feel great about it. 

We can be contacted via email 24 hours a day through e-mail or our contact us page.


Lauren Gagnon is a mother of 3 wonderful girls, and wife to co-owner Gregory Gagnon. They live in their hometown of Grand Rapids, MI. Lauren works closely with every facet of the business- from purchasing to logistics, marketing to training, and so much more.

Her passion for Hello Pink lies in building relationships with team members, and in creative work and design. When she isn't working for Hello Pink, you can find her camping all over Michigan, traveling to Hawaii, reading, swimming, and drinking coffee.